For the Miliki Auramu 2.0 campaign, we spearheaded the end-to-end demand generation program management, focusing on a seamless digital experience that drove consumer participation. Our team was responsible for the design and development of a custom microsite featuring an intuitive three-step entry flow: purchase, capture receipt, and submit. 

Beyond the interface, we managed the critical backend operations, including secure data collection through integrated submission forms and the systematic selection of winners for prizes ranging from home makeovers to weekly rewards. This comprehensive approach ensured a frictionless journey for users while providing Glade with a robust, data-driven platform to boost brand engagement and sales.